Crafting Seamless Digital Experiences.

As a freelance website designer, I’ve had the opportunity to apply my technical training in UI and UX to a variety of exciting projects. My background in UI and UX, gained through a comprehensive course at university, has equipped me with the skills to create intuitive and engaging digital experiences. Working on websites and mobile applications allows me to combine creativity with technical expertise, ensuring every project is both visually appealing and highly functional.

01. Discussing desired outcomes

02. Wireframing

03. Testing & feedback

04. Prototyping

05. Aftercare

My Approach

Every project begins sitting down with the client discussing desired outcomes. There are a few questions I always ask; “what is your target audience?”, “what would you like to achieve with your website, what’s the purpose?”, and “what actions would you like the viewer to take?”.

01. Discussing desired outcomes

After evaluating clients wants and need - I start with the rough wireframe of the website (give the content has already been written). Here, I will often deliver a few different wireframes, for the client to have options of different flows

02. Wireframing

After testing and receiving feedback on different wireframes and flows - we’ll proceed to working on the final prototype

03. Testing & feedback

In the prototyping stage, I will look to achieve the final look and feel of the website/ application. That will include putting all the visuals, UI, and interactions together + testing on different devices

04. Prototyping

After going live - the real testing begins. At this stage, I will take a step back, and collect analytics, that will help me adjust the website accordingly.

05. Aftercare

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The Ivy Asia - Brand Identity