The Parlor - Branding Sophistication into Space
01. Project introduction
02. The problem
03. The solution
04. Tools & backstory
05. Outcomes
I had the opportunity to collaborate with an interior designer on The Parlor, an exclusive lounge that blends modern luxury with timeless elegance. My role was to develop a full brand identity that would seamlessly reflect and enhance the tactile, high-end interior design — resulting in a visual language that was as refined as the space itself.
01. Project introduction
The lounge was being designed to offer a premium, highly curated experience — but needed a visual identity that matched the interior’s level of sophistication. With no existing branding in place, the challenge was to create a look and feel that didn’t just sit on top of the space, but became part of it. Everything had to be cohesive, from the logo and patterns to how the menus and stationery would feel in a guest's hand.
02. The problem
03. My solution
Inspired by the textures, finishes, and mood of the space, I created a series of intricate patterns and a logo system that captured the lounge’s quiet opulence. These brand assets were designed to feel like an extension of the interiors — adding visual richness without overwhelming the minimalist luxury. The visual system was then applied across everything from custom textiles and home accessories to stationery, packaging, and menus — ensuring that every brand touchpoint contributed to a unified, elevated atmosphere.
I worked in close collaboration with the interior designer to understand material choices, lighting, and spatial flow — allowing the branding to feel embedded in the physical experience. Tools included Illustrator and Photoshop for pattern development, InDesign for print layout, and mockups to test how assets would live in the space. The project pushed me to consider brand design not just as a communication tool, but as a sensory extension of the environment.
04. Tools & backstory
05. Outcomes
The Parlor now stands as a fully immersive brand experience, where visual identity and interior design coexist seamlessly. From bespoke printed materials to tactile accessories, every design element contributes to the lounge’s refined aesthetic. The branding doesn’t just support the space — it enhances it, reinforcing the atmosphere of exclusivity and thoughtful luxury at every level.