Designing Trust: The IntelexVision Identity
01. Project introduction
02. The problem
03. The solution
04. Tools & backstory
05. Outcomes
IntelexVision, a smart surveillance and security technology company, approached me to modernise their outdated brand identity. What began as a full-scale rebrand quickly turned into an ongoing creative partnership, with projects ranging from brand guidelines to presentation systems and even international event stand design.
01. Project introduction
Like many companies in the security sector, IntelexVision’s original brand felt dated and disconnected from the innovative technology they offered. The industry as a whole often avoids bold colour, contemporary typography, or design clarity - resulting in brands that look neglected or overly corporate. IntelexVision needed a modern, professional identity that would instil trust, innovation, and authority - especially for use in B2B sales and investor presentations.
02. The problem
03. My solution
I developed a comprehensive brand identity that gave IntelexVision a confident new voice - starting with refined typography, a bold yet clean colour palette, and a clear hierarchy of visual elements. Alongside the logo and core identity, I created a full system of icons, image styles, layouts, and supporting patterns - all documented in an extensive set of brand guidelines.
To ensure internal adoption, I also designed Google Slides and PowerPoint templates tailored to their pitch deck structure - so even when the internal team builds their own presentations, the brand remains consistent and polished.
04. Tools & backstory
This was a full-scope identity build. I worked in Figma and Illustrator to develop scalable brand components and in Google Slides/PowerPoint to create functional templates. Collaboration with the sales and marketing teams helped ensure the system supported real-world needs — from investor decks to marketing collateral. After the initial project, IntelexVision returned for two follow-up projects: first, to expand their printed asset library; and later, to design a full international event stand using the new branding.
05. Outcomes
The new identity positioned IntelexVision as a modern, credible player in the smart security space — giving them the visual presence they needed to match the strength of their technology. The design system is now used daily by their sales team, with pitch templates and visual assets helping maintain brand clarity at scale. The international event stand, built on the foundation of the new brand, gave IntelexVision a bold, recognisable presence on the global stage — reinforcing the power of good design in industries where it's too often overlooked.