Events, Out-Of-Home campaigns, And All Marketing

01. Design Process

02. Dojo - OOO Campaign + Event Stands

03. IntelexVision

04. ThreatSpike

01. My Process Behind Crafting 360 Event Stand & Campaigns

A) Discussing goals

B) Sketch

C) Space execution

D) Graphics execution

Every event stand begins with a strategic conversation. I work closely with the client to understand the purpose of the stand - is it B2B or B2C? Is the goal to increase brand visibility, attract leads, or support direct sales? We also determine how frequently the stand will be used: is it a one-off installation for a specific show, or a modular, evergreen setup that needs to work across multiple events? Understanding the business objectives, audience, and usage lifespan allows me to design a stand that’s both visually impactful and functionally effective.

A) Discussing the goals

As a visual thinker, I start with hand-drawn sketches. This step allows me to explore layout, structure, and flow - seeing how all the essential elements (screens, counters, storage, signage) can coexist in a well-balanced space. Sketching helps both me and the client visualise the idea early on, keeping the process collaborative and aligned from the start.

B) Sketch

Depending on the project, I either work within pre-defined spatial constraints or design a completely custom layout from scratch. I’m comfortable with both approaches, and the direction often depends on the budget and venue requirements. Regardless of the setup, I carefully plan every detail of the environment — from flooring and lighting to furniture selection and how attendees will move through the space. My goal is to make sure the stand feels cohesive, on-brand, and practical for the team working it.

C) Space execution

Depending on the project, I either work within pre-defined spatial constraints or design a completely custom layout from scratch. I’m comfortable with both approaches, and the direction often depends on the budget and venue requirements. Regardless of the setup, I carefully plan every detail of the environment — from flooring and lighting to furniture selection and how attendees will move through the space. My goal is to make sure the stand feels cohesive, on-brand, and practical for the team working it.