Dojo - Scaling Design for International Markets
01. Project introduction
02. The problem
03. The solution
04. Tools & backstory
05. Outcomes
01. Project introduction
As Dojo expanded into Europe, I led the design of sales and marketing assets for France, Italy, Spain, and Ireland - adapting our UK-centric brand for international audiences.
02. The problem
We needed to translate Dojo’s tone and visuals into multiple languages and cultures while keeping the brand consistent and impactful. Each market had different needs, and coordinating timelines with translations added extra complexity.
I localised our design system for each region - adjusting layouts, messaging, and tone of voice. I created flexible templates that could adapt to different markets while ensuring consistency across all touchpoints, from print to pitch decks.
03. My solution
Using Figma, Illustrator, and InDesign, I created region-specific assets and collaborated with local teams and translators. I also helped align creative workflows with translation schedules to keep rollouts smooth and efficient.
04. Tools & backstory
05. Outcomes
The new materials supported Dojo’s successful entry into four European markets. They gave the brand a credible, cohesive presence from day one and laid the foundation for future international growth.