From digital mockups, to retailers’ shelves.

01. Project introduction

02. The problem

03. The solution

04. Tools & backstory

05. Outcomes

01. Project introduction

At ARTiSTORY, I supported B2B sales through presentations, product mockups, and event collateral - later expanding into a creative role focused on illustration and visual storytelling.

02. The problem

At the time, cultural licensing was still an emerging space. ARTiSTORY needed a way to translate heritage art into commercially viable products while maintaining authenticity and appeal for global retail.

I helped develop themed illustration collections in collaboration with iconic museums, creating visuals that could be adapted across fashion, homeware, and lifestyle merchandise - all while staying true to the source material.

03. The solution

Using Adobe Illustrator and Photoshop, I created custom artwork and supported product mockups and packaging. I also worked closely with the licensing and sales teams to align design direction with retail goals.

04. Tools & Backstory

My work was featured on licensed products sold internationally, helping bridge the gap between culture and commerce - and contributing to ARTiSTORY’s growth in the early days of art-focused brand licensing.